The Loyalty Weekly Roundup
Mobile Takeover: Part II - I knew it wouldn’t be long for mobile to once again take over the loyalty weekly roundup. The title of the first article in this week’s roundup says it all: mobile is the...
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The First Step in Design: Take off your shoes!
The first step in design is to take off your shoes. Literally. Get out of your own skin, leave behind your perspective. Approach the challenge you are addressing with a fresh perspective. Put...
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3 Reasons Design Mastery Matters
I was recently honored to be named one of 23 Master Designers by The Maritz Institute. The Master Design curriculum included self-directed education and client research in preparation for a multi-day...
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The first step in Design Thinking? Aristotle?
I want to share a quick story about how design thinking is re-shaping our perspectives about people and what it takes to motivate them. As part of an ongoing strategy to better understand our audience...
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The Best Design Thinking is Social
When I visit Starbucks every morning, I leave with more than a savory cup of coffee that will charge my brain with early morning energy. I am usually greeted by a barista who knows my coffee routine. I...
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Finding Inspiration in Women’s Fashions
It is refreshing to be reminded that inspiration often comes from unexpected sources. On Tuesday September 23, I attended the St. Louis TEDx Event, “Show Me Design.” The first speaker was fashion...
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Practicing Empathy in Design: Three Simple Steps
Want to get a new perspective and walk in a different path as you approach familiar challenges? In this space last week I spoke about the first step in design, which is empathy. This was the topic of a...
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Design is a strategic weapon
Design is a strategic weapon, and is a key source of innovation, according to the Fast Company list of 20 innovation strategies for 2015. The design firm Ammunition earned a ranking among the most...
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The Power of Goal Commitment
Want to know a great way to add to the motivating power of chocolate? Give it up for awhile. Every year for the season of Lent, I give up chocolate. This is both a lesson in self-control and in goal...
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Goal Setting from the Shark Tank
I rarely watch TV unless the Cardinals or the Packers are featured. I’ve never watched the ABC reality show “Shark Tank,” and I had never heard of Daymond John until he spoke on April 15 at a Refresh...
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